search query: @indexterm ECONOMIC DEVELOPMENT / total: 125
reference: 70 / 125
| Author: | Payne, M. |
| Title: | Reinventing the rings |
| Journal: | Business Strategy Review
2005 : SPRING, VOL 16:1, p. 14-21 |
| Index terms: | Economic development Sports industry Capital investment Asia China |
| Freeterms: | Olympic games |
| Language: | eng |
| Abstract: | The 2008 Olympic games (hereafter as: O-Gs.) in Beijing, China, marks a turning point. After a long period of isolation, the Chinese leadership sees the O-Gs. as a key instrument of change, both economic and symbolic. For example, the new stadium will be most visible sign of a capital investment program in China's sporting, transportation and economic infrastructure. This Best practice article discusses how hosting the world's greatest sporting spectacle can provide China a unique opportunity to reshape perceptions and accelerate cultural and economic development. |
SCIMA