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| Author: | Snowball, J.D. Willis, K.G. |
| Title: | Estimating the marginal utility of different sections of an arts festival: the case of visitors to the South African National Arts Festival |
| Journal: | Leisure Studies
2006 : JAN, VOL. 25:1, p. 43-56 |
| Index terms: | arts exhibitions utility theory models case studies South Africa |
| Language: | eng |
| Abstract: | In this paper, choice experiments (CE) are applied to value the utility visitors derive from various sections of the National Arts Festival (here as: NAF.) held annually in Grahamstown, South Africa. A brief survey of the method and its use to date in valuing cultural goods is provided. The results show that a conditional logit model performs well in valuing NAF. attributes, providing interesting insights into the value that different gender and ethnic groups place on the various elements of the NAF. |
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