search query: @indexterm POLITICAL PARTIES / total: 125
reference: 93 / 125
Author: | Ghorpade, S. |
Title: | Agenda setting : a test of advertising's neglected function. (!Political marketing) |
Journal: | Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 23-27 |
Index terms: | TELEVISION ADVERTISING POLITICAL PARTIES MARKETING USA |
Language: | eng |
Abstract: |
SCIMA