search query: @indexterm exhibitions / total: 125
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| Author: | Strothmann, K. |
| Title: | Bewirten Sie am Messestand - aber stets im Einklang mit Ihrem Firmen-Image |
| Journal: | Marketing Journal
1989 : FEB/MARCH, VOL. 22:1, p.61 |
| Index terms: | MARKETING EXHIBITIONS |
| Language: | ger |
| Abstract: | The author states that the treat of the professional guests at fair stands is to cause real problems. Some of the firms treat guests with coffee, tea and snacks , this gives you the impression of simple hospitality. But other firms treat guests with exclusive champagne, cognac, shrimps and caviar. The treat should be part of fair-planning, part of corporate image and identity. |
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