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| Author: | Strothmann, K. |
| Title: | Nutzen Sie Ihre Messe-Besuch, um "Ungewoehnliches" fuer eigene Messe-Arbeit zu entdecken |
| Journal: | Marketing Journal
1989 : JUN/JUL, VOL. 22:3, p.289 |
| Index terms: | MARKETING EXHIBITIONS |
| Language: | ger |
| Abstract: | The author warns marketing people that they should not neglect the important source of information: the information stock exchange in the fairs. He enumerates three examples which demonstrate that unused to, original methods can give marketing people new ideas to change their own work. |
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