search query: @indexterm exhibitions / total: 125
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| Author: | Kirchner, G. |
| Title: | Messen + Ausstellungen Wie werde ich's anpacken, wenn ich eine Messe-Einladung verschicken muesste? |
| Journal: | Marketing Journal
1989 : JUN/JUL, VOL. 22:3, p.290-291 |
| Index terms: | MARKETING EXHIBITIONS |
| Language: | ger |
| Abstract: | There is a new generation that is expected to visit fairs and exhibitions and as a consequence of this change the advertising of fairs and exhibitions must be altered. The invitations must be styled to be really inviting, original, they must be developed with more care than before. |
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