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| Author: | Strothmann, K.-H. |
| Title: | Zeigen Sie auch auf der Messe Ihr sozio-oekologisches Engagement |
| Journal: | Marketing Journal
1989 : OCT/NOV, VOL. 22:5, p.490 |
| Index terms: | SALES PROMOTION EXHIBITIONS |
| Language: | ger |
| Abstract: | According to author corporate identity should orient people as to the socio-ecological engagement of the firm. Enterprises must keep in mind that different activities touch upon social problems. A conscious engagement may help corporate identity. Exhibitions present good opportunities for firms to make their views clear. |
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