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| Author: | Rasche, H. O. |
| Title: | Messen + Ausstellungen Aus Messe-Impressionen lernen (II) |
| Journal: | Marketing Journal
1989 : DEC, VOL. 22:6, p.606-616 |
| Index terms: | SALES PROMOTION EXHIBITIONS |
| Language: | ger |
| Abstract: | Certain stands are crowded others are empty. The author investigates the question: what does it depend on? Well chosen light, proper staff behavior etc may give some explanations but there are other more important things as well. The author enumerates these other factors. |
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