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| Author: | Strothmann, K-H. |
| Title: | Nutzen Sie die Messe zur Ermittlung preispolitischer Spielraume |
| Journal: | Marketing Journal
1989 : DEC, VOL. 22:6, p.622 |
| Index terms: | SALES PROMOTION EXHIBITIONS |
| Language: | ger |
| Abstract: | In fairs one can gain information. Precious data may be acquired that can serve better public relations. Fairs - according to the author - are not isolated test markets, the individual prices can be compared and adjusted to on another by market researchers. Planning is inevitable in this field, too. |
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