search query: @indexterm exhibitions / total: 125
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| Author: | Cope, N. |
| Title: | Putting on a show for the trade |
| Journal: | Business
1989 : DEC, p. 119-121, 123-124 |
| Index terms: | EXHIBITIONS EXHIBITIONS CONFERENCES |
| Language: | eng |
| Abstract: | Review of UK conference organisation and trade shows, which developed into a billion-pound industry. Association of Exhibition Organisers and professionalism. Assessing the value of being represented at a trade show and professional strategy. Stand designers, cost and impact. Competitive market of conference organisers and attendance by delegates. Choice of locations for conferences, stately homes and TV studios. Themes and show business aspects. |
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