search query: @indexterm exhibitions / total: 125
reference: 95 / 125
| Author: | Pidun, R. |
| Title: | Messen + Ausstellungen Messe-Promotion - einfach faszinierend und glaubwuerdig |
| Journal: | Marketing Journal
1990 : FEB/MARCH, VOL. 23:1, p.70-71 |
| Index terms: | SALES PROMOTION EXHIBITIONS |
| Language: | ger |
| Abstract: | International fairs, exhibitions are becoming theatrical performances, parts of show business. Participation has to be carefully planned, direction should be authentic and fascinating. Exhibition performance should use audiovisual aids, communication and exhibition strategy should make the decision of the consumer easier. |
SCIMA