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Author:Orenstein, S.
Title:The Love Algorithm
Journal:Business 2.0
2003 : AUG, VOL. 4:7, p. 116-121
Index terms:INTERNET
ON-LINE INFORMATION RETRIEVAL
INFORMATION ECONOMICS
INFORMATION TECHNOLOGY
Language:eng
Abstract:Match.com thinks it has found a formula for ruling the fiercely competitive online dating business. Match.com, the country's largest online dating service, has been working on creating search algorithms that would fix up Match customers with dates who not only don't smoke and do live within 10 miles, but also have the right "je ne sais quoi". Call it a Google for Love. The author states that online dating is a serious business. The industry brings in more revenue than any other category of legitimate paid Web content-more than digital music or business and investing advice. Revenues for online dating should hit $313 million this year, up from $228 million in 2002.
SCIMA record nr: 250625
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