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| Author: | Laforet, S. |
| Title: | Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs |
| Journal: | European Journal of Marketing
2009 : VOL. 43:1-2, p. 188-212 |
| Index terms: | innovation market orientation small and medium-sized enterprises (smes) manufacturing |
| Language: | eng |
| Abstract: | The purpose of the study is to examine the effects of size, strategic orientation and market orientation on innovation. The results show that customer orientation has a positive effect on innovation at product, process and organisational level. Size and strategic orientation have an effect on process innovation. Medium-sized firms seem to be prospectors and small firms defenders. Prospectors are customer focused and defenders are competitors and environmental/technology led. |
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