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| Author: | Assassi, I. |
| Title: | The programming strategies and relationship of theatres: An analysis based on the French experience |
| Journal: | International Journal of Arts Management
2007 : SPR, VOL 9:3, p. 50-64 |
| Index terms: | France relationship marketing culture institutions theatre industry |
| Freeterms: | artistic companies |
| Language: | eng |
| Abstract: | This article discusses the relationship btw. artistic companies and theoretical venues. It is aimed at analysing the determinants of a theatre's programming and the ways in which theatre managers choose artistic companies, and to identify the relationships prevailing btw. these two cultural institutions. The result is a framework of a theatres typical programming scheme, revealing diversity of relatioships, from unilateral leadership to joint management. |
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