search query: @indexterm Developing countries / total: 1274
reference: 401 / 1274
| Author: | Smith, W. Jr |
| Title: | Country-of-origin bias: a regional labelling solution |
| Journal: | International Marketing Review
1993 : VOL. 10:6, p. 4-12 |
| Index terms: | DEVELOPING COUNTRIES PRODUCTS USA |
| Language: | eng |
| Abstract: | Numerous studies have demonstrated negative US consumer bias towards products originating in foreign countries, especially developing countries. This paper replicates and extends a study of origin bias in which products were identified as originating in regions rather than specific countries. Identical US-made products were represented to subjects as being from Africa, Latin America, or Western Europe. Asian-labelled products were evaluated more favourably than those from other regions. The paper discusses the potential for using regional labelling to overcome negative biases against developing country products. |
SCIMA