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| Author: | Das, M. |
| Title: | Successful and unsuccessful exporters from developing countries: some preliminary findings |
| Journal: | European Journal of Marketing
1994 : VOL. 28:12, p. 19-33 |
| Index terms: | DEVELOPING COUNTRIES EXPORTING MARKETING |
| Language: | eng |
| Abstract: | Past research has identified several organizational, managerial, relationship-related and external variables as playing a role in determining the success or failure of a firm's export marketing activities. However, most of this research has been conducted using samples from the developed world. Attempts to differentiate between successful and unsuccessful exporters from a developing country. |
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