search query: @indexterm DEVELOPING COUNTRIES / total: 1274
reference: 344 / 1274
| Author: | Raju, P. |
| Title: | Consumer behavior in global markets: the A-B-C-D paradigm and its application to eastern Europe and the Third World |
| Journal: | Journal of Consumer Marketing
1995 : VOL. 12:5, p. 37-56 |
| Index terms: | MARKETING DEVELOPING COUNTRIES CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: | Consumer behavior in international markets is a topic that is still not well understood. The paper proposes a framework called the A-B-C-D paradigm. It suggests that a marketer examine four stages -- access, buying behavior, consumption characteristics, and disposal -- covering the entire spectrum of consumer behaviors with respect to a product/service. The paradigm is universally applicable to any particular culture or country of interest. The paper offers recommendations to companies wishing to market their products in these countries. |
SCIMA