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Author:Zamora, J.
Title:Management of respondents' motivation to lower the desertion rate in panels in emerging countries: the case of Talca, Chile
Journal:Marketing and Research Today
1997 : AUG, VOL. 25:3, p. 191-198
Index terms:CONSUMER PANELS
DEVELOPING COUNTRIES
Language:eng
Abstract:
SCIMA record nr: 163736
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