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| Author: | Munir, K. A. |
| Title: | Being different: How normative and cognitive aspects of institutional environments influence technology transfer |
| Journal: | Human Relations
2002 : DEC, VOL. 55:12, p. 1403-1428 |
| Index terms: | COGNITIVE PROCESSES DEVELOPING COUNTRIES INSTITUTIONAL ECONOMICS TECHNOLOGY TRANSFER |
| Language: | eng |
| Abstract: | This article provides a novel perspective on technology transfer by arguing that incorporation of a new technology into an organization may require it to become different in more ways than existing research would have us believe. This is especially true when host and home organizations are based in two widely different institutional environments. Because institutional pressures exert themselves on organizational behavior from both outside and inside the organization, they are critical in determining whether the transfer process is successful. Borrowing from institutional theory the institutional environment of an organization is divided into regulative, normative and cognitive aspects. |
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