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| Author: | Butler, R. |
| Title: | Investing in new technology for competitive advantage |
| Journal: | European Management Journal
1993 : SEP, VOL. 11:3, p. 367-376 |
| Index terms: | TECHNOLOGY INVESTMENT OBJECTIVES |
| Language: | eng |
| Abstract: | This paper questions the view, that underlies much of the literature on the management of new technology, which applauds companies that strive to be at the forefront of new technology for its own sake. With particular reference to polymer processing industry, but with implications for all industries, the research reported investigated the objectives of firms investing in new technology. The authors use two measures of company effectiveness, awareness of competitors and comparative performance. Market technological objectives are related to high awareness and performance, efficiency objectives are related to high awareness but low performance. |
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