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Author:Morieux, Y.
Title:Le dirigeant, l'actionnaire, l'organisation: quelles logiques d'action = Manager, shareholder, organization: how to find a reasonable basis for action
Journal:Revue Francaise de Gestion
1992 : JAN-FEB, NO. 87, p. 62-74
Index terms:MANAGERS
SHAREHOLDERS
ORGANIZATION
PROFIT
COMPETITIVENESS
OBJECTIVES
STRATEGIC PLANNING
FINANCIAL THEORY
Language:fre
Abstract:Company management has always had to reconcile two imperatives: to satisfy the profit ambitions of shareholders and to ensure the long term competitiveness of the firm. In today's business environment, marked by the continuous restructuring of the industrial base, management must have reliable strategies for ensuring that these two objectives can converge. It is shown that the new developments of financial theory will meet the requirements of strategic planning. The capital asset pricing model is mentioned as a tool of financial analysis. Some problems and mechanisms of organizational coordination are examined. The opportunity cost of organized action is investigated.
SCIMA record nr: 109837
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