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| Author: | Griffith, T. Northcraft, G. |
| Title: | Distinguishing between the forest and the trees: media, features, and methodology in electronic communication research |
| Journal: | Organization Science
1994 : MAY, VOL. 5:2, p. 272-285 |
| Index terms: | ELECTRONIC FUNDS TRANSFER SYSTEMS RESEARCH METHODOLOGY |
| Language: | eng |
| Abstract: | Electronic communication media usually differ from nonelectronic communication media in a variety of features. However, research designs typically do not allow for the most revealing examination of communication feature effects. This paper proposes a methodological framework for conceptualizing and operationalizing electronic communication research, and presents an illustrative study based on the framework. To demonstrate this framework , subjects in the study participated in a sealed-bid negotiation. |
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