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| Author: | Keeney, R. |
| Title: | Value-focused thinking: identifying decision opportunities and creating alternatives |
| Journal: | European Journal of Operational Research
1996 : AUG 9, VOL. 92:3, p. 537-549 |
| Index terms: | OPERATIONAL RESEARCH OBJECTIVES THINKING |
| Language: | eng |
| Abstract: | Conventional approaches to decision making focus on alternatives. However, alternatives are relevant only because they are means to achieve values. Therefore, thinking about decision situations should begin with values. Value-focused thinking describes and illustrates concepts and procedures for creating better alternatives for your decision problems, identifying decision opportunities more appealing than the decision problems that confront you, and articulating and using your fundamental values to guide and integrate your decision making activities. |
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