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| Author: | Keil, S.K. Reibstein, D. Wittink, D.R. |
| Title: | The impact of business objectives and the time horizon of performance evaluation on pricing behavior |
| Journal: | International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 67-81 |
| Index terms: | OBJECTIVES PERFORMANCE APPRAISAL PRICING TIME |
| Language: | eng |
| Abstract: | There is an emerging literature that focuses on (excessive) patterns in competitive behavior based on the nature of company objectives, reward systems, organizational structures and information systems for managers. The authors consider questions related to this area of inquiry in a setting which managers make pricing decisions over time. |
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