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| Author: | Brown, J.R. Goolsbee, A. |
| Title: | Does the Internet make markets more competitive? Evidence from the life insurance industry |
| Journal: | Journal of Political Economy
2002 : JUN, VOL. 110:3, p. 481-507 |
| Index terms: | COMPETITIVENESS INTERNET LIFE INSURANCE |
| Language: | eng |
| Abstract: | The Internet may significantly reduce search costs by enabling price comparisons on-line. This paper provides empirical evidence on how Internet comparison shopping sites affected the prices of life insurance in the 1990s. With micro data on individual insurance policies and with individual and policy characteristics controlled for, hedonictype regressions show that increases in Internet use significantly reduced the price of term life insurance. |
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