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| Author: | Sheldon, L. A. Strader, T. J. |
| Title: | Managerial Issues for Expanding Into International Web- Based Electronic Commerce |
| Journal: | SAM Advanced Management Journal
2002 : SUMMER, VOL. 67:3, p. 22-30 |
| Index terms: | MANAGEMENT ELECTRONIC COMMERCE INTERNET INTERNATIONAL ORGANIZATIONS |
| Language: | eng |
| Abstract: | If you build a Web site, they will come - "they" often being international customers. Through e-commerce, many businesses find themselves with actual or potential customers from abroad, but these businesses are often unprepared. Several major issues should be considered when attracting or seeking global customers. First, Web site design and content must address language needs, icon familiarity, telephone numbers, formatting of time and dates, measurement units, currency, and accessibility of online forms. Financial issues include making available acceptable and convenient forms of payment. Transportation issues to cover include customs practices and duties, export licenses, and insurance, among others. |
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