search query: @indexterm OBJECTIVES / total: 128
reference: 72 / 128
Author: | Shipley, D. D. |
Title: | Marketing objectives in UK and US manufacturing companies. |
Journal: | European Journal of Marketing
1985 : VOL. 19:3, p. 48-56 |
Index terms: | MANUFACTURING INDUSTRY USA MARKETING OBJECTIVES |
Language: | eng |
Abstract: |
SCIMA