search query: @indexterm Music / total: 129
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| Author: | MacInnis, D.J. Park, C.W. |
| Title: | The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads |
| Journal: | Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 161-173 |
| Index terms: | ADVERTISING ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS MUSIC |
| Language: | eng |
| Abstract: |
SCIMA