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| Author: | Batsell, R. R. |
| Title: | Consumer resource allocation models at the individual level. |
| Journal: | Journal of Consumer Research
1980 : JUN, VOL. 7:1, p. 78-87 |
| Index terms: | MULTIATTRIBUTE MODELS MUSIC BRAND LOYALTY CHOICE THEORY |
| Language: | eng |
| Abstract: |
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SCIMA