search query: @indexterm Music / total: 129
reference: 127 / 129
| Author: | Gorn, G. J. |
| Title: | The effects of music in advertising on choise behavior : a classical conditioning approach. |
| Journal: | Journal of Marketing
1982 : WINTER, VOL. 46:1, p. 94-101 |
| Index terms: | MUSIC ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA