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Author: | Massey, A. P. Montoya-Weiss, M. M. O'Driscoll, T. M. |
Title: | Performance-Centered Design of Knowledge-Intensive Processes |
Journal: | Journal of Management Information Systems
2002 : SPRING, VOL. 18:4, p. 37-58 |
Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT SYSTEMS THEORY DESIGN MANAGEMENT |
Language: | eng |
Abstract: | The authors develop and illustrate a performance- centered design (PCD) methodology for structuring knowledge-intensive, ill-defined processes. PCD provides a holistic view of a performance environment by considering the complex interdependences between the organizational context, business processes, and individual performers. The context for the authors' theoretical exposition is the fuzzy front-end of the new product development (NPD) process. Despite the fact that front- end concept definition and selection is central to a firm's innovation capability, these activities are ill-structured and typically the most poorly managed in the entire innovation process. Through a case study, the authors illustrate the proposed PCD methodology as applied to the fuzzy front-end. |
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