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| Author: | Cameron, M.A. (et al.) |
| Title: | The effects of music, wait-length evaluation, and mood on a low-cost wait experience |
| Journal: | Journal of Business Research
2003 : JUN, VOL. 56:6, p. 421-430 |
| Index terms: | Customers Music Service |
| Freeterms: | Waiting |
| Language: | eng |
| Abstract: | Waiting time research has implicitly assumed customers incur high waiting costs during service delays. Only few studies have explicitly measured customer perceptions of waiting costs. The effects of judgment about music, wait-length evaluation and customer mood on subjects' overall experience evaluations in a low-cost wait situation is examined in this study. |
SCIMA