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| Author: | Fulberg, P. |
| Title: | Using sonic branding in the retail environment - an easy and effective way to create consumer brand loyalty while enchancing the in-store experience |
| Journal: | Journal of Consumer Behaviour
2003 : VOL 3:2, p. 193-198 |
| Index terms: | BRANDS MUSIC RETAILING |
| Language: | eng |
| Abstract: | Retailing has now come a part of a brand´s communication strategy. Brands are mostly failing to utilise fully its ability to communicate with all the senses. However branding is a powerful tool in the development of brand loyalty. |
SCIMA