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| Author: | Allan, D. |
| Title: | Effects of popular music in advertising on attention and memory |
| Journal: | Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 434-444 |
| Index terms: | advertising music |
| Freeterms: | stimuli |
| Language: | eng |
| Abstract: | This paper examines the effects of popular music in advertising to determine both the theoretical and practical implications. The results suggested that song vocals, either original or altered, are more effective stimuli of advertising effects than instrumentals or no popular music used. |
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