search query: @indexterm Music / total: 129
reference: 119 / 129
| Author: | Krief, Y |
| Title: | La communication globale: une polyphonie des discours de l'entreprise. |
| Journal: | Revue Francaise du Marketing
1989 : OCT-DEC, 125, P.35-49 |
| Index terms: | CORPORATE IMAGE COMMUNICATION ADVERTISING PRODUCT IMAGE BRANDS MUSIC |
| Language: | fre |
| Abstract: |
SCIMA