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| Author: | Scott, L.M. |
| Title: | Understanding Jingles and the Needledrop: A Rhetorical Approach to Music in Advertising |
| Journal: | Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 223-236 |
| Index terms: | ADVERTISING MUSIC PSYCHOLOGY |
| Language: | eng |
| Abstract: |
SCIMA