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| Author: | Herreros, F. |
| Title: | Idesa exportaciones: a por los mercados mas exigentes |
| Journal: | Harvard-Deusto Marketing & Ventas
1996 : SEP-OCT, 16,p.58-60 |
| Index terms: | EXPORTS MARKETING MANAGEMENT QUALITY |
| Language: | spa |
| Abstract: |
SCIMA