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| Author: | Stone-Romero, E. Stone, D. Grewal, D. |
| Title: | Development of a multidimensional measure of perceived product quality |
| Journal: | Journal of Quality Management
1996 : VOL. 2:1, p. 87-112 |
| Index terms: | QUALITY MANAGEMENT DEVELOPMENT |
| Language: | eng |
| Abstract: | A measure of perceived product quality was developed that had scales for measuring four general dimensions of quality, i e. flawlessness, durability, appearance, and distinctiveness. Results of two studies showed support for the reliability and validity of the PPQM. Results of analyses of data from the amin, experimental study showed that: the PPQM scales had fairly high levels of internal consistency; manipulations of several attributes of products led to expected changes in the responses to PPQM scales. |
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