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Author: | Miles, M. Russell, G. |
Title: | ISO 14000 Total Quality Environmental Management: the integration of environmental marketing, total quality management, and corporate environmental policy |
Journal: | Journal of Quality Management
1996 : VOL. 2:1, p. 151-168 |
Index terms: | QUALITY MANAGEMENT ENVIRONMENT |
Language: | eng |
Abstract: | This exploratory study attempts to assess the implications of the emerging ISO 14000 standards, as an integrator of environmental marketing, Total Quality Management, and corporate environmental codes of conduct such the CERES Principles or the GEMI Principles. Publicly traded6 corporations often adopt agency theory as a foundation for business decision making. Agency theory suggests that the paramount goal of management is to create wealth for the owners. |
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