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| Author: | Ribera, J. |
| Title: | Valor, satisfaccion y lealtad de clientes como motores de negocio. |
| Journal: | Harvard-Deusto Marketing & Ventas
1997 : MAY-JUN, 20, p. 34-44 |
| Index terms: | CONSUMER SATISFACTION QUALITY INFORMATION SYSTEMS CONSUMER RESEARCH |
| Language: | spa |
| Abstract: |
SCIMA