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| Author: | Ravald, A. Grönroos, C. |
| Title: | The value concept and relationship marketing |
| Journal: | European Journal of Marketing
1996 : VOL. 30:2, p. 19-30 |
| Index terms: | MARKETING MARKETING THEORY CUSTOMERS SERVICE MARKETING CUSTOMER RELATIONS QUALITY |
| Language: | eng |
| Abstract: | The value concept, ability to provide superior value to customers is a basic part of relationship marketing, when trying to establish and maintain longterm customer relationships. When providing value to the customer, a reduction in customer-perceived costs is a recommendable method, since it can also improve the internal cost efficiency and gives mutually profitable customer relationship, which is of main concern in relationship marketing. |
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