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| Author: | Karmarkar, U. Pitbladdo, R. |
| Title: | Quality, class and competition |
| Journal: | Management Science
1997 : JAN, VOL. 43:1, p. 27-39 |
| Index terms: | QUALITY COMPETITION MANAGEMENT SCIENCE |
| Language: | eng |
| Abstract: | This paper integrates the process oriented view of quality in manufacturing with the multiattribute product positioning and customer preference models of marketing, within the context of traditional economic models of markets and competition. In manufacturing applications, "quality" is often defined as conformance to specifications or as meeting standards on the performance of the product. This framework is used to address issues such as quality costs and benefits and the economics of investments in quality. |
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