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| Author: | Schmidt, R. |
| Title: | The implementation of simultaneous engineering in the stage of product concept development: a process orientated improvement of quality function deployment |
| Journal: | European Journal of Operational Research
1997 : JUL 16, VOL. 100:2, p. 293-314 |
| Index terms: | OPERATIONAL RESEARCH QUALITY R&D |
| Language: | eng |
| Abstract: | Quality Function Deployment (QFD) has been introduced as a method of implementing Simultaneous Engineering. In spite of its achievements so far, QFD does not sufficiently link engineering to marketing and marketing science. The QFD procedure takes neither the development of market orientated or constitutional product concepts, nor the coordination of both into account, although they play an important role in product definition. In order to overcome this and other deficiencies of the traditional QFD method, the author develops the process model of "Integrated Concept Development". |
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