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| Author: | Taylor, S. A. |
| Title: | Assessing Regression-Based Importance Weights for Quality Perceptions and Satisfaction Judgements in the Presence of Higher Order and /or Interaction Effects |
| Journal: | Journal of Retailing
1997 : Vol. 73:1, p. 135-159 |
| Index terms: | CONSUMER ATTITUDES QUALITY PURCHASING |
| Language: | eng |
| Abstract: | The quest for a better understanding of how consumers' quality perceptions and satisfaction judgements contribute to ultimate purchase intentions continues to represent one of the key challenges facing service marketers. Using regression models the traditional approach is to employ direct measures of these constructs to identify the additive contributions of quality perceptions and satisfaction judgments as independent variables to consumers' stated future purchase intentions as a dependent variable. This study demonstrates that unobserved potential higher-order factors (and their interactions) in such efforts can lead to problems associated with interpreting regression coefficients as importance weights. |
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