search query: @indexterm Quality / total: 1290
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| Author: | Menon, A. Jaworski, B. J. Kohli, A. K. |
| Title: | Product Quality: Impact of Interdepartmental Interactions |
| Journal: | Journal of the Academy of Marketing Science
1997 : Vol. 25:3, p. 187-200 |
| Index terms: | PRODUCTS QUALITY ORGANIZATIONS |
| Language: | eng |
| Abstract: | This study examines the role of organizational factors affecting interdepartmental interactions and their subsequent effects on product quality. Results from a national study suggest that product quality is affected by interdepartmental conflict and connectedness. Importantly, the linkage between interdepartmental conflict and product quality appears to be robust across varying levels of market turbulence and technological turbulence. In contrast, interdepartmental connectedness appears to be more important for product quality under conditions of high market and technological turbulence. |
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