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| Author: | Rhee, B.-D. Norton, S. W. |
| Title: | Strategic quality decisions under heterogeneous resource endowments |
| Journal: | Journal of Economics and Management Strategy
2001 : SUMMER, VOL. 10:2, p. 235-264 |
| Index terms: | COMPETITION CONSUMER BEHAVIOUR PRICES PRODUCT DIFFERENTIATION QUALITY |
| Freeterms: | RESOURCE ENDOWMENTS |
| Language: | eng |
| Abstract: | The literature on product competition advocates a differentiation strategy assuming firm homogeneity in resources. However, firm heterogeneity in resource endowments has long been recognized in economics. Merging these two perspectives, the authors show that the increase in consumer preference for quality leads to firms' aggressive price competition instead of quality differentiation. |
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