search query: @indexterm Quality / total: 1290
reference: 178 / 1290
| Author: | Chhajed, D. Kim, K. |
| Title: | The role of inclination and part worth differences across segments in designing a price-descriminating product line |
| Journal: | International Journal of Research in Marketing
2004 : VOL. 21:3, p. 313-320 |
| Index terms: | Efficiency Product marketing Quality |
| Freeterms: | Product line design |
| Language: | eng |
| Abstract: | The paper discusses a product line design problem with multiple quality-type attributes for monopolist who serves multiple customer segments. The authors show that it is possible to get the first best solution for this problem and develop a condition for it. The authors also introduce the notion of inclination of a segment for a given bundle of attributes that measure the customer segment's overall preference for the bundle of attributes that are in the product category. |
SCIMA