search query: @indexterm Quality / total: 1290
reference: 141 / 1290
| Author: | Barrutia, J. Charterina, J. |
| Title: | Measuring the impact of informational democracy on consumer power |
| Journal: | International Journal of Market Research
2006 : VOL. 48:3, p. 351-373 |
| Index terms: | consumers information internet quality Spain |
| Language: | eng |
| Abstract: | This study discusses the informational era marketing, where the cosumer acquires real negotiating power based on access to information that is complete, recent and biased. The price-quality relationship of consumer products and its evolution over time is used to test the theoretical affirmation. It is shown that in a Spanish context, there is no evidence of real awareness among consumers regarding the objective quality of the consumer products they acquire. |
SCIMA