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| Author: | Bartkus, B. Glassman, M. McAfee, B. |
| Title: | Mission statement quality and financial performance |
| Journal: | European Management Journal
2006 : FEB, VOL. 24:1, p. 86-94 |
| Index terms: | financial performance mission statements quality |
| Language: | eng |
| Abstract: | Mission statements (hereafter as: m-stmt./m-stmts.) are widely considered to be important to business success. This paper reports on the relationship of m-stmt. quality to financial performance (here as: fin-perf). The findings indicate that most elements in m-stmts. are not associated with fin-perf. M-stmts. containing phrases referring to what may be viewed as the fundamental rules of business have a significant positive relationship with fin-perf.: be concerned with your employees, be responsible to the society in which you do business, and emphasize and communicate your value system. |
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