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| Author: | Cram, T. |
| Title: | Why pay more? |
| Journal: | Business Strategy Review
2006 : AUTUMN, VOL. 17:3, p. 30-33 |
| Index terms: | customers products prices quality |
| Language: | eng |
| Abstract: | For a customer to make a purchase, getting the lowest price can be a compelling reason. There may be even more compelling reasons, says the author. |
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